{"id":1387,"count":2,"description":"Growing up in a small town on the Southern Alberta prairies, Sim\u2019s interest in photography began in junior high. Armed with disposable Fuji film cameras, he would capture moments of his friends skateboarding, starting his photographic journey in an informal but personal way. His passion grew when his mother gave him her early 70s Pentax Spotmatic, a camera she used during her university years. From there, his skills and passion for photography blossomed.\r\nToday, Sim hardly goes anywhere without a camera in hand. Photography has grown from a simple hobby into a dream job, and he is constantly seeking new ways to capture the world around him. Though the journey hasn\u2019t always been easy, at the end of a long day of shooting, he smiles, knowing that he\u2019s doing exactly what he loves. The \u2018Effen Search\u2019, for Robert Sim, is an ongoing adventure\u2014both in his work and in his life.","link":"https:\/\/alpineechogallery.com\/?product_cat=rob-sim","name":"Rob Sim","slug":"rob-sim","taxonomy":"product_cat","parent":0,"meta":[],"menu_order":0,"_links":{"self":[{"href":"https:\/\/alpineechogallery.com\/index.php?rest_route=\/wp\/v2\/product_cat\/1387","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alpineechogallery.com\/index.php?rest_route=\/wp\/v2\/product_cat"}],"about":[{"href":"https:\/\/alpineechogallery.com\/index.php?rest_route=\/wp\/v2\/taxonomies\/product_cat"}],"wp:post_type":[{"href":"https:\/\/alpineechogallery.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct&product_cat=1387"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}